As a result, she sparked a fashion trend and was heralded in the press as a "skater-punk," an alternative to pop princesses, like Britney Spears (1981–), whose look and videos had started to become increasingly more provocative.
In May 2004 Lavigne released her second album, Under My Skin, which debuted at number one not only in the United States, but also in many other countries, including Germany, Spain, and Japan. Avril Ramona Lavigne was born on September 27, 1984, in Belleville, a small city in the eastern part of the province of Ontario, Canada.
To promote the album Lavigne set out on a whirlwind publicity tour, making appearances on talk shows such as Late Night with David Letterman, and giving a series of concerts in Europe with her newly formed band, which was put together by her new management firm, Nettwerk.
Most inexperienced singers are backed by seasoned musicians, but Nettwerk chose to go with young performers who were up and coming in the Canadian punk-rock scene.
"If I was made up by the record label," she remarked to Lorraine Ali of Newsweek, "I'd have bleached-blonde hair and I'd probably be wearing a bra for a shirt." Instead, the singer-songwriter opted for a skater-punk look, which consisted of cut-off plaid pants, steel-toed Doc Martens, and tank tops worn with neckties.
According to Ali, the five-foot-one tomboy "spawned a prepubescent army of Lavignettes" who snatched up her records and faithfully copied her outfits.
I want to rock out." That same day Lavigne and Matrix writers penned the first song for her album, "Complicated." Lavigne's debut album, Let Go, was released on June 4, 2002, and within six weeks it had gone platinum, meaning over a million copies were sold.