The closing put about 40 employees out of work and prompted an outpouring of support from fans and customers.
Jaindl's announcement marked the second attempt from a buyer to resurrect A-Treat, after Allentown businessman Paul Eifler's plan to buy some company assets collapsed last month.
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Shoppers and store owners heralded the news that A-Treat has lived to see another day."You know it's a part of our legacy; it's part of the Valley," said Bethlehem resident Sarah Lambert, who was shopping at the Giant supermarket in Bethlehem Township with her niece, Hailee Banko."It's great news," Lambert said, "and I'm glad to see who is taking it over because I know the backing [the Jaindls] have.
I have no doubt that they will make it a success."Brian Ricci, owner of Park Avenue Market in Palmer Township, said customers wiped out his remaining A-Treat soda during the weekend the company shuttered production."It always sold well for me," said Ricci, who plans on restocking his shelves with A-Treat.
Jaindl said Eifler was among those who called to congratulate him.
Jaindl plans to hire as many former A-Treat employees as possible, first in sales and transportation, perhaps others later.
It has bottled soda for other companies before: Brake said the company produced Canada Dry ginger ale for the former Davis Beverage Co.